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BOWEN FIRED IN CAKE CALAMITY

PAUL Bowen has been fired from BBC One show The Apprentice after his team were beaten in a challenge to create and market cheesecakes.

The director of Chorley-based Bowen Pies, who has also raced extensively for Belle Vue in the National Development League, was installed as sub-team leader of the boys’ team for the task – but they suffered defeat for the second week running.

Bowen faced criticism for pitching a chocolate cheesecake concept to a corporate client whose branding was based around fruit and vegetables, whilst the opposing team secured a more lucrative deal in this section of the task.

Confirming his decision, Lord Alan Sugar said: “I admire you for admitting your mistakes, but there were simply too many mistakes, and so it is with regret Paul, you’re fired.”